Here at Mosspaper, we understand how busy you are with your every day-to-day routine. Each day presents it’s own challenges so creating a marketing strategy is probably not on the top of your list, or is it? Whether you are actively and passively trying to improve your search ranking, here are some things we want to share with you.
With the algorithm update to Penguin 2.0 that Google officially launched last May 22, 2013, various aspects have changed in the search engine and their search results. Penguin 2.0 is particularly focused on the patterns of links, the use of "anchor text" or text link and link building techniques involving the manipulation of results, which end up confusing users. Many SEO professionals and local business owners fear that it has less impact to their business. But the truth is that now Google will give more importance to local businesses, this is definitely a big advantage for local businesses. These companies will benefit from increased exposure to information queries. Now Google will give more importance to these local businesses when general searches are made for your region.
In our opinion this is a good time for local businesses to begin or intensify their SEO strategies and gain maximum benefit from this update. In this guide we have listed several practices that local businesses should take to ensure that your business to be found in search results on this new "post-Penguin".
1) Get Local Mentions
Quality indications in Penguin were promising and now, it is clear that local or brand mentions are very important.
The entries have a key role in the classification of local searches. This simply means that the longer the name, address and telephone number of your business is mentioned on websites related to your niche and location, the higher your ranking in local searches.
2) Publish it on other blogs - "Guest Blogging"
Now in your seo campaign, it is necessary to focus on brand mentions as we do with local references. So you need to create and distribute relevant and valuable content (including name, address and telephone number of your business) on web sites using natural confidence and quality links to your website.
Write as a guest on other blogs is one of the most beneficial and effective techniques of link building right now.
3) Create a page for each location
After Penguin 2.0, for companies with multiple locations, creating specific pages for each location is required.
4) Local Comments on Google+
Google is giving increasing importance to social cues such as customer reviews on the web to confirm the relevance and position of the company. Search engine optimization is becoming more and more natural, based on what customers have to say about your organization rather than what you say about it, increasingly reflecting what happens in the real world.
5) Enriched labeled fragments
Adding rich snippets is another great idea to improve the presentation and visibility of web pages in your search results. One way to do this is by using structured markup data review to familiarize the search engines with the nature of the content and help them relate to your business.
6) Google+ Local Page Optimization
Local listings on Google + offer small local businesses a great opportunity to claim a prime location in the local search results. Local listings on Google+ shown in organic search results (with specific keywords of each place) have dramatically increased (currently in the United States) and therefore no local businesses risk can ignore Google+ Local as part of your SEO strategy.
7) Implement Google Authorship
In a video of Matt Cutts and Othar Hansson , you can clearly see that helps Google to determine the credibility of the person who posted a piece of content through the use of structured data with rel = "author." Actually, this helps Google to identify a spammer of an author with authority and credibility.
With the rapid increase of the local searches on mobile devices, it becomes almost essential for small businesses to optimize their websites for mobile. This is because most of the users who perform these searches end up seeing the website of local businesses. Therefore, search results on mobile devices are more geo-localized.
9) Marketing local content
There are many platforms available, such as search engines, social and mobile media, through which small businesses can make content marketing. The technique here is to first research what your target audience is looking for and then provide relevant information and value through blogs, articles, news, computer graphics, etc.
10) Local Video Marketing
We know that still continues to mystify by now video marketing is a strategy that almost goes unnoticed for local businesses. The video can be a powerful tool for any local seo campaign positioning. The video gives you a unique opportunity to interact with your customers and enables them to better understand your business and become familiar with it. You can upload your videos directly to YouTube or host them on your website.
Since Google owns Youtube, well-optimized video will have greater opportunities to better position than other sites in their search results.
You must create a YouTube channel for your business and start uploading your videos. Make sure you have optimized your videos providing good local indicators, before making them public. This involves adding an appropriate title to the video including relevant keywords (including the name of your location), a reference to the name, business address and telephone number and a link to the landing page of your website that matches the content of the video. In addition, the video allows mobile users to directly call your company from the search results.
12) Videos hosted on your website
There is nothing wrong with using Youtube to post your videos, however, to host them on your website will have the opportunity to use rich snippets for video and the video will preview in search results that link directly to your website. This will increase the click through rate (CTR), the participation of users and make them stay on your site longer.
13) Business or Corporate Blog
Most local businesses are not using a blog to promote their local seo and sales. You may not know how to operate and therefore do not know their magic, which makes them doubt the ability of blogs to promote online businesses, whether local or not.
14) Local Newspapers Notes
The local press notes are the most effective way to get a better position in local searches. They improve the recognition of your brand and make your business more known in your local area. Once you have something to say to provide value, consider creating and distributing press releases. Examples might include special local events, actions that promote the participation of your community, the launch of new products and other important achievements.
15) Social Media
Of course, we cannot forget about social media and its importance. Clearly now social cues play a critical influencing in Google rankings role, and the same will happen all over the web (as happens in the United States) in the case of local searches. To get the social cues you need, you must create a presence and take advantage of the major social sites like Google+, Facebook, Twitter, LinkedIn, YouTube, Foursquare, Instagram and Pinterest.
Now, you have some ideas on where to begin. It’s important to always put your best foot forth. Put together a plan and begin implementing these strategies. It may look like a lot of things, but if break everything up into smaller parts, you will get to where you want to go more efficiently.
With so many online resources, yоur customers has a lot of information about your business before they decide to become your customer. It can be a lengthy process and a bit more complex than ѕіmрlу saying; "I need tо purchase something and I know precisely from who".
The customer buying cycle is defined in 3 steps. First, you have awareness which can be described as the moment the customer sees your product while there is a need for it. Second, there is moment of consideration where they are evaluating your product or services for a possible purchase. Lastly, the final step is purchase, where the buyer makes a purchase.
Here are some ways to market to these buyers:
Having an online presence such as a website that describes your product and services will help your buyer find you. It’s always good to have testimonials to provide credibility as well as recommendations through sites such as yelp or google business.
When your customer has found you, it’s best to introduce your product as a solution to a problem the buyer may be having. The buyer is trying to see if your offering can meet their challenges and how you will be doing it.
Having a quote or contract that describes your methodology with a breakdown of costs associated with how you will be address their needs will be beneficial at this stage. describe the value the buyer will be receiving if they choose you as a vendor and include reviews or customer references.
The buyer is ready to be your customer. If the customer requires more time, you should consider giving them a discount or coupons. Having a simply way for them to agree to your terms through electronic signature and payments will be helpful to ensure you close the deal quickly.
Successful businesses maintain good habits and it is one of the reasons why they managed to be where they are now. Habits they have picked along the way, such as good contract management , has helped them get to where they are at the moment and take their business to the next level. The bad news is that there are small businesses that don’t have any good habits at all. The good news is that they can start changing their attitude and practices in order to develop good habits.
In a highly competitive landscape, it’s important and vital to make sure you ensure good habits are enforced so your business continues to thrive. Here are some good habits that can help small businesses include:
1) Focusing Your energy
To ensure you utilize every minute and hour of each day, it’s important to learn how to focus on the most rewarding tasks. Take care of the low hanging fruits first. Review your list of things to do and evaluate which task you can do now that will bring forth the most value to your customers and team. Give each task a percentage of impact and ask yourself what are the top 3 things I can do that will benefit my business the most.
Ask yourself what is the most important thing you need to do today in order to set a foundation for your business. It’s always important to think about how something can help you to increase revenue or reduce your operating cost. The vital part of any business to knowing when you should create a strategy for long term goals while balancing short term objectives. Most businesses have 3-5 simple objectives they want to accomplish each quarter. Everything else you do should coincide with those objectives. Never lose sight of the goals you have set out for yourself. Once you have a goal in place, work each day to get closer to those goals.
Having ways to measure performance or data analytics in your business helps you prioritize your business. Based on that data, you can start to formulate patterns and understand what works and what doesn’t. Focus on what works and continue to improve business workflow to ensure your success.
3) Create Task and Execute
With each of your goals or objectives, it’s essential to follow through to ensure long-term success. Most of the time a goal has a few steps in between until it’s completed. Write it all down. Sometimes, it helps to work backwards if there are dates involved. Write down and revise as needed. With each task, you get closer and closer to where you want to be.
The use of software to streamline task and follow up is very useful in situations where there are a lot of repetitive, mundane work. Try to look for solutions like Mosspaper, a quote and contract management platform, to help you execute your business goals in a more orderly fashion. Mosspaper focuses on different aspects of your business such as operations, finance, and sales. With built-in workflows, it helps you consolidate the management of your team’s workload all in one platform.
4) Positive Mindset
Being happy and having a positive mental outlook can help with any situation. It is always said that you don’t have control with external factors, but you do have control over how you handle situations. With positive thinking regardless of what you are going through, you will continue to work through situations and reach your goals. A great attitude for success and having gratitude can go a long way. If you understand what you’re trying to achieve and have patience with the process, you will be ahead of the rest.
It’s important to have good habits to succeed as an entrepreneur or small business owner. There are many different ways to get to where you want to be. Having disciplined habits can make or break your company as you face the challenges limited time and resources on a daily basis. Working smarter is always better.
For any interior designer, being able to provide accurate and effective sales quotes to your clients can be one of the best ways to drum up recurring business. When you are able to give your clients something that they can actually understand and feel comfortable with paying, you give off a far more professional approach and style. However, being able to give quotation services that are accurate and detailed can be quite tricky, and for many interior designers it can be easier to just stick to the basics. Here are some of the best ways that you can start changing your mindset and increasing the quality of work that you provide by using a value-based quotation system.
Here are some of the best ways that you can start changing your mindset and increasing the quality of work that you provide by using a value-based quotation system.
1) Provide a Work Summary
It’s always important to make sure that your clients are able to get a summary of the upcoming job so they can always refer to what is going to be taking place. This will be a list of goals that are to be achieved throughout the process; include key benefits within the work summary and an overall price of the job as a well. Dealing with part of any quote management system can be tough for an interior designer, but looking for software packages that help you manage this – for example, we recommend checking out Mosspaper – can be a massively beneficial way to keep things flowing.
2) Include Suggestions
One thing that always helps your clients out is to give them easy feedback and suggestions as to what they could improve moving forward; by having this within the quotation you are providing a bit more authority and helping them see things they maybe would have missed themselves. This helps to build extra trust between you both and makes your sales quotes a bit different to the rest.
3) Itemize Your Pricing
You need to make sure that your clients are able to see why the price is the way it is. If you can give them a fully itemized list to help them see what their money is paying for, the quote will feel far more authentic. Some designers aren’t comfortable doing this, but it’s an absolute must. Again, Mosspaper can help you do this. The administrative side of the software is excellent and will make creating references to items being used on the job so much easier.
4) Include Terms & Conditions
You always need to have the right legal information included with a quotation – especially in something as expensive and serious as interior design. Please make sure that your quote includes the terms and conditions section so the clients really understands what is required of them. Mosspaper can help you audit track all documents like this so you can be sure that the client reads and agrees to everything that is mention on the sales quote.
5) Provide References
Lastly, make sure that you provide some kind of reference to your potential client with a quote. This adds such an extra layer of value to proceedings and will really go a long way to help you become a favored option for the job. If you want to benefit from getting more work and the best kind of jobs, then working towards a value-based quotation system can be the best way to go.
As an small business, it's important to make sure you provide customers with the right information in an organized matter. It makes it 10 times easier on you in the end. Thus, it's imperative to provide your customer with a value-based quote when you start working with them. Professionalism, attention to detail, and thoroughness goes a long way.